Ca DFG to use Automated Licensing System


Itchin to pull the trigger
Nov 18, 2005
Reaction score
Communist Republic of California

Automated License Data System Information


The California Department of Fish and Game (DFG) plans to replace the current paper-based licensing system with the Automated License Data System (ALDS). The ALDS will enable licenses to be printed instantly, on generic stock, using point of sale equipment at license agent locations throughout the State and in bordering states.

Internet licensing will also be available to allow customers to purchase licenses from the convenience of their home.

The DFG looks forward to the successful implementation of the ALDS, which will improve service to our customers, streamline processes and improve data collection for resource management.


The ALDS will improve service to our customers and streamline business processes for license agents. For many years the public has requested a streamlined, more efficient and simpler licensing system. Hunters and anglers want to be able to go to one location and purchase all sport fishing and hunting licenses quickly and easily. License agents want an easier way to sell and account for licenses. The ALDS will benefit both license buyers and license agents as:

license purchases will be faster and easier increasing efficiency and reducing wait times;

all sport fishing and hunting licenses and related items will be available through license agents, including those that were previously only available from a DFG office (i.e., drawing entries and bear and deer tags);

license agents will never run out of inventory;

license sales will be available 24/7 via the Internet and possibly the telephone; and,

the license sales and accounting process will be quicker and streamlined by eliminating license inventory and sales reporting requirements.


The Contract to procure the ALDS was officially approved and executed by the Department of General Services yesterday, July 12, 2006. With this Major Project Milestone complete, the DFG and the ALDS Contractor, Outdoor Central, are already actively engaged as we proceed to the Design, Development and Deployment Phase (Phase II) of the project.

Given the size, scope and complexity of the ALDS, the design and development of the system will occur over the next 12 months with the ALDS Pilot planned for Mid-year 2007. Once the Pilot is complete and the ALDS is accepted, deployment of the system to all license agent locations will begin and is expected to be complete by the end of December 2007. The deployment of ALDS to license agents includes equipment delivery, installation, training and certification that the license agent is ready to sell licenses using ALDS.

ALDS Project Milestones

Procurement/Vendor Selection: Feb 7, 2005 to Jan 28, 2006 (COMPLETE)

Issue Notice of Intent to Award, Last Date to Protest: Feb 3-8, 2006 (COMPLETE)

Obtain Final Project Approvals and Clearances: Feb 3 to June 16, 2006 (COMPLETE)

Contract Effective Date: July 12, 2006 (COMPLETE)

Pilot of ALDS at DFG offices and at selected license agents August 2007

Pilot Acceptance of ALDS - Sept /October 2007

Point of Sale (POS) Deployment to all license agent locations - Oct 2007 to Dec 2007

II ALDS Procurement Summary

The Department of Fish and Game (DFG) conducted a competitive procurement process to replace the current paper-based recreational licensing system with an automated system known as the Automated License Data System (ALDS). The ALDS Request for Proposal (RFP) and subsequent evaluation of Bidder proposals was conducted as a best value procurement, which included an evaluation of both Cost and Non-Cost criteria for each Bidders proposed solution the available points for both Cost and Non-Cost criteria was 600 points each.

Three bidders, Bank of America, MCI and Outdoor Central, successfully participated in the RFP process. Outdoor Central was the selected contractor having received the highest Non-Cost score as well as the lowest cost proposal. In addition, Outdoor Centrals cost proposal was the only proposal aligned with the ALDS project budget approved in SPR I. Of the 1,200 total points possible, for both Cost and Non-Cost criteria, the scores for Outdoor Central, MCI and Bank of America were 1,003.5; 750.22 and 746.42, respectively.

III OUTDOOR CENTRAL- Company Background

Outdoor Center was previously known as two companies, Central Bank and Great Lodge. In March 2005, Central Bank acquired Great Lodge and became Outdoor Central. Outdoor Central has [1]20 State wildlife automation clients and provides POS systems to 18, of which 11 are Internet POS (IPOS) systems. Outdoor Central has provided license automation services since 1995 and has developed a breadth of knowledge as the market leader in the industry.

Outdoor Central is wholly owned by Central Bank, a $1.4 billion bank of Central Bancompany, which is a closely held Missouri bank holding company with total assets exceeding $6.8 billion and capital exceeding $750 million. Outdoor Centrals operational center for ALDS will be in Nashville TN.

Outdoor Centrals Automation and Internet Leadership Quick Facts

10+ years of automated licensing experience.

Processed 22 million or over one third of all national licenses sold in 2004.

12,000+ license agents trained and supported, over 300,000 calls received in 2004.

1st Internet, real-time licensing system developed and implemented in 2001.

1st and only fully integrated web-based IPOS , Internet and Phone system developed and implemented in 2003.

1st to develop many of the licensing technologies and features in use today (IPOS, drawings, HIP, boat/snowmobile/ATV registration, web-based park reservations).

Recently awarded contracts for Washington & Wyoming Fish and Wildlifes agencies for an Internet-based POS system, and currently in contract negotiations with Oregon Dept of Fish and Wildlife for their third generation automated licensing system.

Decade long relationships with national and regional chains: Wal-Mart, K-Mart, Gander Mountain, Sports Authority, Cabelas, Academy, etc.

Additional information can be found online at

Current contracts as either Outdoor Central, Central Bank or Great Lodge engaged as the prime contractor: Washington, Wyoming, Colorado, New Mexico, Nebraska, Kansas, Minnesota, Iowa, Missouri, Louisiana, Wisconsin, Illinois, Mississippi, Tennessee, Ohio, New Hampshire, Virginia, South Carolina, Florida, Puerto Rico, Oregon, Idaho and California.


For additional information on the ALDS please see the ALDS Common Questions and Answers page.

socal duckie

2014 will be the year!
Jul 5, 2006
Reaction score
imperial valley, ca
alls i can say is....the walmart employees will screw it up some
but its about damn time, im surprised they have not come out with one kinda like a drivers lic.